Business process automation with AI: the repetitive work runs itself.

Orders, invoices, billing, record-keeping and reports get done without anyone retyping data, connected across the ERP, CRM, spreadsheets and WhatsApp you already use. The first process goes live in 2 to 6 weeks.

  • No need to replace the systems you already use
  • First process live in 2 to 6 weeks
  • Scope, timeline and price fixed before we start
Workflow · order #4821Running
Order comes in
AI reads the order
Checks inventory
Issues the invoice
Updates the CRM
Notifies the customer

Illustrative example

Concept

What AI process automation is, in a few lines.

Definition

AI process automation means having software automatically handle the repetitive work that today depends on someone copying data between systems, checking spreadsheets or sending the same message every day. AI steps in where a fixed rule can’t cope: reading a PDF, understanding an order written any which way, spotting what’s an exception. Your team stops feeding spreadsheets and gets back to what only people can do: making decisions, negotiating and taking good care of customers.

Sincron IA is a process automation company based in Brazil. We work with mid-sized and large companies remotely, with on-site visits when the project calls for them: we map where your operations lose time, connect the systems you already use and put the first process into production in 2 to 6 weeks. The next step is the free assessment, which takes about 2 minutes. If there are many processes and nobody knows where to start, process automation consulting maps that out before anything gets built.

  1. 01

    It costs less

    Tasks that take up 20 to 40 hours a week of skilled people’s time start running on their own. You can grow volume without hiring at the same pace.

  2. 02

    It makes fewer mistakes

    Manual processes go wrong through typos, forgetfulness or fatigue. Automation with validation and a log of every step makes errors rare and easy to trace.

  3. 03

    It responds right away

    What used to wait for someone to open their email happens in minutes, even at night and on weekends, and the alert reaches the person in charge on the channel they already use.

Signs

Six signs a process is overdue for automation.

If two or more show up in your operations, hours of work are slipping away every week.

  1. 01

    Someone copies data from one system to another

    The order comes in on WhatsApp and gets typed into the ERP; the sale closes in the CRM and turns into a spreadsheet in finance.

  2. 02

    Cross-checking happens at the end of the day

    Someone compares reports line by line to find what doesn’t match.

  3. 03

    Invoicing and billing depend on someone remembering

    When that person is busy, the bill goes out late and the customer complains.

  4. 04

    The report takes days to put together

    Leadership asks for it on Monday, the team pulls data from three places and delivers it on Friday.

  5. 05

    A customer asks for a status update and nobody knows on the spot

    To say where an order is, someone has to open two systems.

  6. 06

    The process stops when someone goes on vacation

    The steps live in someone’s head, not written down anywhere.

Where it starts

Where process automation usually starts.

The first project almost always falls into one of these areas. The right order comes out of the assessment: start with the process that hurts most today.

Finance and back office

  • Bank and tax reconciliation without anyone comparing line by line
  • Bills, invoices and payment reminders sent on time, never forgotten
  • Expenses read from a photo or PDF and entered into the system
  • Tiered approvals sent straight to the approver’s WhatsApp

Typical result20 to 40% of the finance team’s time freed up in the first 90 days.

Sales and pre-sales

  • Leads qualified on WhatsApp or email and passed to the right sales rep
  • CRM updated automatically from calls, emails and meetings
  • Research on the prospect’s company before the sales call
  • Follow-ups that remember what was discussed last time

Typical resultReps spend less time on data entry and more time with customers.

Operations and logistics

  • Marketplaces, ERP and inventory synced in real time
  • Alerts for low stock, deadlines about to slip or stuck orders
  • Daily report ready, with commentary for leadership
  • Customer and carrier notified at the critical points of each order

Typical resultNo more hours of manual checks every shift.

HR and people

  • Initial résumé screening against objective criteria
  • Onboarding with access, documents and first-week reminders
  • Automatic summaries of interviews and performance reviews
  • The team’s recurring questions answered in the internal chat

Typical resultScreening and onboarding in a fraction of the current time.

Approaches

Rules, AI or an agent: which kind of automation fits your case.

There’s no single automation for everything. The choice depends on how the task comes in and how much judgment it requires, and it’s made case by case, before the proposal.

Rule-based automationThis pageAI-powered automationAI agent
How it worksFollows a fixed sequence of steps between systemsReads documents, emails and messages and pulls out what mattersHolds a conversation, decides the next step and carries it out
Best forIntegrating ERP, CRM and spreadsheets; issuing invoices and billsInvoices, receipts, contracts and orders written any which wayCustomer service, sales and cases with lots of variation
When something breaks the patternStops and alerts a personUnderstands variations in format and wordingAsks, tries another route or hands off to a person
ExampleAn approved order becomes an invoice and a notice to the customerA supplier’s PDF becomes an entry in financeA customer asks for an exchange on WhatsApp and the agent handles it

When the work is talking to customers, the answer is usually an AI agent for customer service and sales.

How we implement

Four stages, weekly releases, value from the very first.

Tools get chosen after we understand the process. You don’t need to know about technology; you need to know what hurts.

  1. 1Free

    Assessment

    Through the free assessment and a conversation with the people who run the work, we list the candidate processes, estimate effort and return, and prioritize by what pays for itself first.

    You getYour processes ranked by return.

  2. 2Before we start

    Fixed proposal

    For the chosen process: scope, weekly milestones, risks and investment, in writing.

    You getFixed scope, timeline and price.

  3. 32 to 6 weeks

    Weekly cycles

    Built in stages, with a demo every week and tests on real data from your operations.

    You getThe first process in production.

  4. 4Ongoing

    Operation and improvement

    Health dashboard, documentation, training for the people who run it, and support.

    You getTime, cost and error metrics.

Criteria

When it’s worth automating, and when it isn’t.

If a process meets three of these five signs, it’s usually worth it. If it falls on the other side, automation just speeds up the mess, and we’ll tell you so before we sell you anything.

It’s worth automating when

  • Volume is high and repetitiveThe same steps, dozens or hundreds of times a month.
  • Errors are expensiveA wrong invoice, a forgotten bill, a duplicate record.
  • Skilled people do mechanical workHours from people who should be analyzing or selling.
  • The systems allow integrationERP, CRM or spreadsheets with some way to connect.
  • The result can be measuredTime, errors or cost, before and after.

It’s not worth automating when

  • The process isn’t definedEveryone does it differently. The process has to be designed first.
  • Volume is lowIt happens a few times a month and takes minutes.
  • The data doesn’t existThe information behind the decision isn’t recorded anywhere.
  • It’s a one-offA single project that won’t happen again.
What to avoid

The mistakes that derail automation projects.

Most automations that fail, fail here. Our method exists to stay clear of these traps.

01

Automating the wrong process

An eager team starts with the most visible process, not the one with the highest return. The automation looks great and doesn’t change the results.

02

Waiting for the big launch

A project that promises everything in three months loses steam in the second. Weekly releases with real value are what keep a project alive.

03

Skipping documentation and measurement

Without a health dashboard and training, the automation becomes a black box. The first system change breaks the workflow and nobody notices.

The first and third mistakes share the same root: automating before there’s a description of the process as it actually happens. That’s why every project starts by recording the process while it runs, with every step captured as an image, using our own screen capture and annotation tool, one of the tools we’ve built and keep running.

Real results

Working software, not a slide deck.

3 weeksto processing credit in the bank’s format
“They delivered a working system, not a Figma mockup. In three weeks we were processing credit straight in the bank’s format.”
DLDiego LocatelliMPA
Frequently asked questions

What people ask before automating.

What is business process automation?

It’s taking repetitive, manual, error-prone work off people’s hands, using software to carry out tasks that today depend on someone working in spreadsheets and systems or sending messages back and forth. The goal isn’t to replace the team, but to give operational staff their time back for analysis, decision-making and customer relationships.

How long does it take to automate a process?

The first process usually goes live within 2 to 6 weeks, depending on its complexity and on the availability of the people who know the process internally. Larger projects are delivered in stages, so they produce results from the first release.

How much does it cost to automate processes at my company?

It depends on the scope, the number of systems involved and how much judgment the task requires. For your case, the free assessment points out the opportunities, and the proposal comes with fixed scope, timeline and price before any commitment.

Do I need to replace my systems to automate?

No. Automation connects the ERP, CRM, spreadsheets and WhatsApp you already use. We only recommend replacing a system when it keeps the process from working, and that comes up in the assessment, before any proposal.

Which areas are the best place to start?

Finance, customer service, reporting and data entry usually pay off fastest. But the right answer comes from the assessment: it depends on the specific bottlenecks in your operations.

Does automation replace people?

It replaces tasks, not people. The pattern we see is that the time freed up goes back into work that kept getting pushed aside by operational urgency: analysis, customer relationships and process improvement.

How do you handle security and LGPD (Brazil’s data protection law)?

Every project goes through a security and LGPD review: sensitive data never appears in execution logs, every integration has validated authentication and permissions, and any data sent to an AI service has a defined legal basis and carries only what’s necessary.

How do I know the automation is working?

Every project goes live with a health dashboard: runs, success rate and errors by type, hours freed up, shorter cycle times and less rework. Without it, automation becomes an act of faith.

Where are you based, and do you work remotely?

Sincron IA is based in Brazil and works with mid-sized and large companies remotely, with a release and a demo every week. On-site visits are arranged when the project calls for them, for example to watch a process happening in the real systems.

Start with the process that hurts most.

The free assessment shows what is holding back the process that bothers you most and where it makes sense to start. No strings attached.